According to Mintel, 84% of household product consumers in Spain think brands should be more transparent about the content of their product.
With the rise in health and environmental concerns, there is increasing investigations being placed on the ingredient composition of household products. In Fabric Care, brands are responding by innovating with natural ingredients like Essential Oils rather than synthetic compounds.
Essential Oils play a really important role as they are the perfect ingredient combination of sustainability, clean label and efficiency with countless beneficial properties, and more importantly, these exacts biodegrade to non-toxic products and have few effects on non-target organisms and the environment.
Oils such as Orange, Eucalyptus and Peppermint, a part from having antiviral, antibacterial and deodorizing properties, are great at cleaning dirt and grime, and add a fresh, clean, uplifting scent.
Would you try these product innovations?